From June 12 to 15, 2025, Balsamo® proudly partnered with Lions of Cannes, an unconventional business gathering combining sport, lifestyle, and meaningful connections.
Set against the glamorous backdrop of the French Riviera, Lions of Cannes is not your typical business event. It brings together selected professionals, entrepreneurs, and media members in an atmosphere designed to foster informal yet authentic connections. Over four days, participants engaged in sporting competitions, social events, and relaxed networking moments—all in the name of fun, friendship, and shared values.
Balsamo® was not only a partner behind the scenes—we were also on the field.
Our team actively took part in the games, embracing the event’s lighthearted and engaging spirit.
Golf was one of the main highlights of the event, with Balsamo® playing a key role both logistically and experientially. In addition to managing all mobility for the golf challenge, we proudly sponsored a signature hole—“Nearest to the Pin – 2nd Shot”—branded Balsamo®, where participants competed for a unique prize:
A 4-hour Luxury Mobility Experience in any European city
Two airport transfers in any city worldwide
This special touch not only added excitement to the game but also reinforced Balsamo®’s commitment to premium, global mobility.
Padel, another core element of the program, benefited from Balsamo®’s full logistical support. We managed all transportation needs related to the matches, ensuring smooth coordination for players, staff, and guests.
And just like on the golf course, our team joined in the action here too—competing, cheering, and living the spirit of Lions of Cannes side by side with all attendees.
From the very first arrival to the final goodbye, Balsamo® oversaw the entire mobility experience of the event.
Our services included:
Coordinated transfers for guests, staff, and journalists
Supported sporting venues with dedicated shuttles
Arranged the Saturday evening transfer to Baia Plage for an unforgettable beach party under the stars
Guests staying at the event were welcomed with a thoughtful gesture: a brochure in each room, showcasing our world of bespoke mobility.
Balsamo® was represented by a dedicated team that included our Founder and CEO, the Chief Commercial Officer and two key members of the marketing team—highlighting the strategic importance we placed on this collaboration.
Their presence ensured both flawless execution and an authentic connection with the spirit of the event.
Our participation in Lions of Cannes reflects Balsamo®’s ability to move with ease between executive-level presence and relaxed, experiential formats—always with professionalism, discretion, and a human touch.