Balsamo Completes Full Acquisition of Parimob, French Excellence in Luxury Mobility

Balsamo, one of the main Italian and European players in the management of high-end mobility, announces the acquisition of 100% of Société Parisienne de Gestion de la Mobilité (Parimob), a French excellence in chauffeur-driven car rental services. Parimob, already part of the Balsamo Network, now enters fully into the group's structure, strengthening Balsamo's strategic presence in France and in the BeNeLux markets (Il Sole 24 Ore wrote about it on November 28, 2024, also online)

The transaction is part of Balsamo’s broader evolution towards a holding company strategy, with the aim of further expanding its business portfolio and consolidating its position among the independent leaders in the sector in Europe. Parimob represents an important step in this ambitious development plan, which aims to open up new opportunities for international expansion and strengthen the group in key markets.

Founded in Paris in 2023, Parimob has quickly established itself as a reference for luxury mobility in France, offering high-quality, customized solutions. With an exclusive clientele in the luxury, fashion, entertainment and corporate sectors, the company is recognized for its attention to detail and ability to anticipate its customers’ needs.

“This acquisition represents a fundamental strategic step for us,” said Pietro Trapletti, President of Balsamo. “Not only do we strengthen our presence in France, a market with enormous potential, but we also open up new opportunities in the countries of North-West Europe. Thanks to Parimob, we will be able to offer even more complete and personalized experiences, consolidating our global leadership in the luxury mobility sector.”

The operation was entirely supported by its own resources, without recourse to external capital or financing, confirming Balsamo’s strategic vision, in contrast with current market dynamics, where many companies resort to external investors to support growth.

Founded in 1989, Balsamo is today a global point of reference in the management of very high-end mobility, thanks to an integrated approach that combines strategic consulting, talent, data science and innovative solutions. The group collaborates with the main luxury brands and operates in major events in the fashion, music and sports sectors, distinguishing itself for tailor-made services that have redefined the standards of the sector.

To complete the acquisition, Balsamo availed itself of the support of the law firm Arigoni Avocats of Paris and of CDR Tax & Legal as advisor.

With the integration of Parimob, Balsamo consolidates its position in the European markets and reinforces its commitment to redefining the standards of luxury mobility, continuing to offer tailor-made experiences that anticipate the needs of an exclusive clientele around the world.