From June 12 to 15, 2025, Balsamo® had the honor of partnering with the Lions de Cannes, an extraordinary professional gathering that blends sport, lifestyle, and high-quality networking.
Set against the glamorous backdrop of the French Riviera, the Lions de Cannes stand apart from traditional business events.
They bring together a carefully selected group of professionals, entrepreneurs, and media representatives in an environment designed to encourage informal yet meaningful exchanges.
Over four days, participants took part in sports competitions, social moments, and relaxed encounters—driven by enjoyment, friendship, and shared values.
Balsamo® was not only a behind-the-scenes partner: we were also on the field.
Our team actively participated in the activities, fully embodying the light, engaging spirit of the event.
Golf was one of the highlights of the Lions de Cannes, and Balsamo® played a key role both logistically and experientially.
In addition to managing all mobility services related to the tournament, we sponsored a signature hole—the Balsamo® “Nearest to the Pin – 2nd Shot” challenge—where players competed for an exclusive prize:
A 4-hour luxury mobility experience in the European city of their choice
Two airport transfers in any city worldwide
A standout detail that added excitement to the game and reinforced Balsamo®’s commitment to premium mobility on a global scale.
Padel, another cornerstone of the program, benefited from Balsamo®’s full logistical support.
We managed all transportation needs related to the matches, ensuring smooth coordination for players, staff, and guests.
As on the golf course, our team was fully involved—playing, cheering, and sharing the Lions de Cannes spirit alongside all participants.
From the first welcome to the final farewell, Balsamo® oversaw the entire mobility experience of the event.
Our services included:
Coordinated transfers for guests, staff, and journalists
Dedicated shuttles for sports venues
Organization of the Saturday evening transfer to Baia Plage, for an unforgettable beach night under the stars
Guests staying on-site received special attention: a personalized brochure placed in each room, showcasing our universe of bespoke mobility.
Balsamo® was represented by a dedicated team including our Founder & CEO, our Chief Commercial Officer, and two key members of the marketing team—reflecting the strategic importance we place on this partnership.
Their presence ensured flawless execution and a genuine connection with the spirit of the event.
Our participation in the Lions de Cannes highlights Balsamo®’s ability to move effortlessly between institutional environments and relaxed, experiential formats—always with professionalism, discretion, and a human touch.