January 2026 sees Milan take center stage in one of the first major milestones of the year on the global luxury calendar: LVMH Watch Week, an exclusive horology event organized by the French group LVMH – Moët Hennessy Louis Vuitton. From January 19 to 21, 2026, the city transforms into an international showcase for nine watchmaking maisons of absolute excellence, attracting journalists, VIP clients, retailers, and partners from around the world.
LVMH Watch Week is a key event for the haute horlogerie industry, which, after traveling editions in cities such as Dubai, Singapore, and Miami, has chosen Milan as the European stage for its seventh edition. The event offers an opportunity to present the latest trends in design, technical innovation, and the most exclusive timepieces — at a time of year when specialized press and collectors closely follow the trends that will shape the market in 2026.
Within this framework, historic brands such as Bvlgari Horlogerie, Hublot, TAG Heuer, Louis Vuitton, and Zenith reveal creations that blend traditional savoir-faire with contemporary innovation, attracting a high-profile international audience.
Milan was not chosen by chance: the city has long been recognized as the European epicenter of fashion, design, and creative excellence, capable of attracting a global audience in every season. Watch Week fits into a busy international calendar — just days after Men’s Fashion Week — reinforcing the city’s strategic role as a platform for networking and international visibility for luxury brands and professionals.
For those attending with delegations, media, or VIP clients, Milan offers the perfect environment to combine business, culture, and lifestyle — elements that require impeccable, discreet, and efficient mobility.
Events like LVMH Watch Week are not just product showcases: they are hubs of relationships, institutional meetings, and private appointments where time, precision, and comfort are decisive factors in the overall experience.
In this context, personalized mobility becomes a strategic service:
Coordination of dedicated transfers from airports, hotels, and exclusive locations
Real-time assistance to manage closely scheduled appointments across the metropolitan area
Discreet and secure transfers for VIP profiles and international delegations
Advanced itinerary planning based on schedules, protocols, and specific needs
The quality of mobility directly impacts the perception of the event and the effectiveness of relationships among guests, media, and brands.
In high-profile contexts like Watch Week 2026, the success of an event is measured not only by the products presented but by the overall experience offered to guests, delegations, and international partners. In this scenario, mobility becomes a strategic element, conveying professionalism, care, and attention to detail.
Ensuring tailor-made mobility means:
This approach transforms every movement into a value-added moment, an integral part of the luxury experience and the perceived excellence of the event.
With over thirty years of experience managing mobility for international events and elite clients, Balsamo interprets transfers as an opportunity to enhance every moment of the day. From airport arrivals to transfers between exclusive locations, every detail is planned to ensure precision, comfort, and peace of mind.
For occasions like Watch Week, where every minute is precious and every guest represents strategic value, having a reliable mobility partner means turning logistical complexity into a smooth, worry-free experience.
In contemporary luxury, the difference is not only in the event itself but in how you move to experience it. With Balsamo, every transfer becomes an integral part of an impeccable experience.