Balsamo’s participation in the Live Communication Week 2025 in Rome is a strategic opportunity to showcase its luxury mobility services within the events sector. A key occasion for networking, partnerships, and visibility among over 2,000 communication and marketing professionals.
Hosted at the Auditorium Parco della Musica Ennio Morricone, the Live Communication Week takes place in one of Rome’s most prestigious cultural hubs. The choice of Rome is particularly significant: the city embodies a unique combination of history, institutional relevance, hospitality excellence, and international appeal—an ecosystem where Balsamo already operates daily, supporting some of the most important events in the capital.
Created by ADC Group, the event includes four days where ideas, creativity, and business opportunities converge under this year’s theme, “LIVE! With respect”, a call to value people, ideas, and the entire event supply chain.
The program is divided into two segments: the Italian days (19–20 November) and the international days (21–22 November), culminating in the celebration of the best projects in the event and communication industry.
For Balsamo, taking part means positioning itself at the center of a sector where mobility and refined hospitality are increasingly considered an integral element of the event design.
Balsamo provides tailored luxury services, curated experiences, attention to detail, and global mobility—values perfectly aligned with the philosophy of the Live Communication Week, which promotes the event as a strategic medium and seeks to strengthen the live-communication ecosystem.
The company is already a key partner for the sector:
Balsamo is mobility provider for many of the events nominated at both BEA Italia and BEA World, supporting agencies and brands from the early planning stages to the final execution. This positioning demonstrates our capability to manage complex, high-profile productions requiring precision, scalability, confidentiality, and international coordination.
Throughout the year, Balsamo supports major events, international delegations, global brands, large-scale productions, and VIP guest management—activities that highlight the company’s strong expertise in international events, one of the most distinctive strengths of our organization.
At the Live Communication Week, this expertise becomes a leverage point to:
Meet agencies, brands, and decision-makers involved in national and international productions
Present Balsamo’s luxury mobility services for events, VIP transfers, roadshows, and bleisure
Establish new synergies with venues, catering companies, tech providers, logistics partners, and other suppliers in the event chain
Mobility is often a critical factor in producing successful events: punctual transfers, VIP hospitality, guest coordination, safety, and a seamless experience from arrival to departure. Balsamo offers more than transport—it offers a curated layer of the event, enhancing the overall experience.
Balsamo’s participation in the Live Communication Week 2025 represents an important milestone in its growth within the event and luxury mobility sector.
In a context where events are increasingly immersive and where experience is a decisive asset, a refined, international-grade mobility service becomes a defining competitive advantage.
Rome, with its global centrality and its major role in institutional, cultural, and corporate events, is the ideal stage for reaffirming Balsamo’s vision: creating flawless mobility experiences that elevate every event, from Italy to the rest of the world.